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Thousands of guests on their feet under the canopy of the Aretha Franklin Amphitheatre

Sponsorship · Father’s Day 2027

Put your brand in the room where Detroit celebrates Dad.

Father’s Day has plenty of ads and very few main events. We built one — and in 2027 it closes Men’s Health Week, with a portion of the proceeds benefiting Men’s Health Network.

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Guests at our 2026 Father’s Day show
5,000+
Seat amphitheatre on the Detroit riverfront
6,000
Acts on one stage, one night
10
Grammy-winning headliner, Gregory Porter
1

The audience

Families who show up, dressed for the occasion.

Our Father’s Day show puts comedy, jazz, R&B, hip-hop, and gospel on one stage, so three generations of a family each get a favorite moment. Dads come with the partners and children celebrating them — and the grandparents come too.

It’s a premium night out, bought as a gift, in Detroit and for Detroit. A sponsor here isn’t interrupting the celebration. It’s part of it.

Two guests in statement hats laughing in their seats A guest with both arms raised mid-show A guest in a Jokes, Jazz & Jams shirt hugging a friend A guest dancing in the aisle at dusk

A weekend with a purpose

The show closes Men’s Health Week.

Father’s Day is the last day of Men’s Health Week. In 2027 we’re building the weekend around both: celebrating Dad, and helping him stay around.

A portion of the proceeds

Jokes, Jazz & Jams 2027 will benefit Men’s Health Network, the national nonprofit behind Men’s Health Week and Wear BLUE Day.

June 14–20, 2027

Men’s Health Week, with Wear BLUE Day on Friday, June 18 — two days before the show. A natural way to bring your team into the weekend.

More than one night

The weekend will include activities supporting men’s health alongside the show. Partners are invited to take part.

Men’s Health Network is an independent nonprofit organization; Men’s Health Week and Wear BLUE Day are its programs.

Where your brand shows up

Before the show, at the show, after the show.

Every production runs on a real campaign. Partners are built into it from the first announcement to the recap film.

On stage and on screen

Host mentions from the stage and your logo on the LED walls throughout the night.

On site

Signage, an activation space, and VIP hospitality for your customers, staff, and guests.

Broadcast

Station-ready 30- and 60-second television spots carrying your logo.

Digital and social

Display advertising, artist promo videos, and @j3presentsjjj across five platforms.

Print and street

Flyers, posters, and handbills across Metro Detroit.

Direct

Our email and text list, the event page, and the recap film after the show.

Partnership levels

Four ways in. One is exclusive.

Places at each level are limited and confirmed in the order commitments are received. Every package can be tailored — tell us what your team wants from Father’s Day and we’ll build around it.

1 only · exclusive

Presenting Partner

$100,000

  • “Presented by” in the show’s name
  • Exclusivity in your industry among all sponsors
  • Logo and mention in every TV, digital, and print piece
  • Premier on-site activation space
  • Host recognition and LED logo all night, plus an on-stage moment
  • 40 VIP tickets and a reserved hospitality area
  • First right of refusal for 2028
Reserve Presenting

2 available

Stage Partner

$35,000

  • Your name on a show segment or the VIP lounge
  • Logo in every TV, digital, and print piece
  • On-site activation space and signage
  • LED logo all night and a host mention
  • 20 VIP tickets
Reserve Stage

4 available

Supporting Partner

$15,000

  • Logo on print and digital materials
  • Logo on the event page
  • On-site signage
  • LED logo in rotation
  • 10 tickets
Reserve Supporting

8 available

Community Partner

$2,500

  • Your name on the event page
  • Group thank-you from the stage
  • Thank-you on J3’s social channels
  • 4 tickets
  • Built for local businesses and organizations
Reserve Community

On-site elements are subject to venue approval and confirmed in the sponsorship agreement.

Take it with you

Download the sponsorship packet.

Performers join hands for a bow in front of LED walls while the front rows stand

Ideas we’d build with you

More than a logo on a banner.

  • Dad of the Year. Detroit nominates its everyday heroes, and the winner is honored on stage in front of the full house — presented by you.
  • Your VIP lounge. Branded hospitality with the best seats in the house.
  • Win Father’s Day. A ticket sweepstakes run through your stores, app, and social channels.
  • Seats for deserving dads. Tickets given in your name through Detroit nonprofits, with the story told on stage and online.
Tell us what you have in mind